global creative director
Grace -iconic32’s global creative director - is founder of GiDi Creative and one of Australia’s most renowned and sought after Creative Directors for her work on high calibre campaigns for major brands and celebrities, fashion editorials, boutique labels, film clips, TVCs and short film - all while maintaining an ethically minded ethos and focus. Dubbed by The Age as "Melbourne's best kept secret", Grace’s curatorial portfolio is marked not just by its successes but also by the hard-earned respect emanating from her industry peers.
From conceptual story boarding, design to directing and producing photo shoots for campaigns and look books, Grace regularly fuses fresh cultural perspectives and forward-design for brands such as Nike, New Balance, Baby G Shock, PUMA and many others.
Grace’s quest to change the world doesn’t stop at commercial interests, lending her know-how and power to social enterprises and charities such as The Social Studio(where she is the Ambassador), an ethically-driven sustainable fashion house providing training and jobs to creatively gifted migrants; The Street Store, a free pop-up clothing store for the homeless; and Welcome to Australia (where she is again the Ambassador), a not-for-profit movement of people and organizations trying to cultivate a culture of welcome towards asylum seekers and migrants
Grace is currently in the process of relocating from Australia to NYC with her son.